Value will trump quality every time. People like the taste of Dunkin’ Donuts coffee over Starbucks (you can check out their video ad here) but overall sales goes to Starbucks. Why? Because Starbucks meets a value that people want: a welcome environment that creates a great experience.
Another example is a gutter cleaning service that my wife and I used recently. Their service was [...]
Posts Tagged ‘experience’
Adding Value
Posted in helping others, tagged dunkin donuts, experience, people, quality, starbucks, value on October 29, 2008 | 2 Comments »
Focus on the Experience
Posted in advertising, tagged advertising, customers, experience, marketing, share, simple on April 22, 2008 | 2 Comments »
I’m convinced that the best advertising is the best experience. Make the experience amazing, memorable and/or exceed expectations and your customers will not only return, but will bring others with them. A great experience has a way of spreading and shouldn’t rely solely on the originator to get the message out.
What if we spent all of [...]
