Value will trump quality every time. People like the taste of Dunkin’ Donuts coffee over Starbucks (you can check out their video ad here) but overall sales goes to Starbucks. Why? Because Starbucks meets a value that people want: a welcome environment that creates a great experience.
Another example is a gutter cleaning service that my wife and I used recently. Their service was [...]
Posts Tagged ‘people’
Adding Value
Posted in helping others, tagged dunkin donuts, experience, people, quality, starbucks, value on October 29, 2008 | 2 Comments »
Great Advice
Posted in helping others, tagged advice, andy andrews, communication, conversations, people, smile, talk on April 21, 2008 | 1 Comment »
Andy Andrews gave me some great advice last week. It’s so simple and easy to do. Here it is: smile at people when you talk to them. That’s it!
We’ve been told that most of what we hear people say is through their non-verbals–tone of voice, body language, facial expressions, etc.
So if HOW you say something is [...]
