Value will trump quality every time. People like the taste of Dunkin’ Donuts coffee over Starbucks (you can check out their video ad here) but overall sales goes to Starbucks. Why? Because Starbucks meets a value that people want: a welcome environment that creates a great experience.
Another example is a gutter cleaning service that my wife and I used recently. Their service was [...]
Posts Tagged ‘starbucks’
Adding Value
Posted in helping others, tagged dunkin donuts, experience, people, quality, starbucks, value on October 29, 2008 | 2 Comments »
What if Medical Offices Were Like Coffee Shops?
Posted in Uncategorized, tagged coffee, doctor, medical office, mistakes, responsibility, starbucks on April 20, 2008 | 1 Comment »
Two experiences, two different results.
The first experience was in Starbucks last week. A guy ordered a cup of their regular brewed coffee and the employee realized that they didn’t have enough to fill a cup for him. The man agreed to wait and as a reward they gave him the coffee that was left in the coffee pot to drink [...]
